Creativity is
a messy jungle.

But from up here, the view is clearer.
I offer visionary creative direction &
pretty good design to help your brand rise.

Your brand story is one click away. 🡒 Your call!

Commercial Work & Selected Clients

  • Jordan Brand & Chinese Youth Culture - Launching a global icon through the lens of resilience, identity, and youth-driven design. →

    DESIGN RESEARCH + BRAND POSITIONING

  • Sanyueli: From Factory to Skincare Formula for the Chinese GenZ — grounded in science, styled for the next generations →

    BRAND STRATEGY + PACKAGING DESIGN

  • 4 ZEAL – I helped a hip-hop dance studio chain energize China’s new generation of hip-hop lovers — with bold branding and social virality →

    BRANDING + BRAND COMMUNICATION

  • How to bring German tea to the kingdom of Tea? By turning it into a visual tasting lab. We made TEEKANNE a curious explorer of flavor — with a look that speaks to the senses.

    PACKAGING + COMMUNICATION STRATEGY

About me & this website

I spent 11 years in Shanghai, where I co-founded a brand design studio that helped global companies enter China — and helped Chinese brands find their soul.

Yes, I speak fluent Mandarin. Yes, it helped.

I don’t usually open with awards (but yes, there are a few). My work has been recognized internationally — but what matters is how it feels in the world. That’s the test of design.

I’m also an exhibiting artist and a visual experimenter active on social media and AI communities. I think with colors, test with narrative, and build systems that engage hearts just as much as minds.

Now I’m based in Bozen, Bolzano — designing between wild intuition and sharp strategy. This site is where my personal art experiments meet bold commissions. Welcome to both.

A carousel of the other [beautiful] things that I do, artworks.

  • Organic & Synthetic Life

    ART + It all begins with an idea. Maybe you want to launch a business. Possibly you want to turn a hobby into something more. See more >

  • Private Ecosystem Society & Future Humanity

    ART + “Private Ecosystem Society” is a visionary art project of future storytelling. Through synthetic ecosystems and private biomes we explore landscapes of a post-Earth civilization where the shared ecosystem failed. This project talks about speculative futures, environmental storytelling, climate transformation, and human adaptation. Read more >

  • Hokkaido Monkeys Florida & Creative AI Video

    A.I. VIDEO + I created a quite interesting format to make the most of Artificial Intelligence generative models. Small short Tik Tok format documentaries with a narrating voices that expore surrelas scenarios and interesting ideas. See more >

  • Surreal Journal & Future for the Artist

    A.I. EXPERIMENT + One of the most interesting projects with Artificial Intelligence in ow it turns my sketches and drawing into short valuable movies. In this section I have a group of carousel and experiments that help me track record of how art workflows are expanding and becomig a previous workflow ally. See more >

Synthetic Mind Blog

What will be the application of artificial intelligence in 10 years? What visionary future, culture art role will play for the artist? This are the questions that I will try to develop while experimenting, with my taste, with my design abilities and with my gut feeling.

I am continuously developing and optimizing workflows for the use of AI in art and design, even though I present with artistic feel my work, I have plenty of experience in the commercial word, having helped many realities stand out with their branding.

SO don’t be shy, if you want to embark in a design consultancy journey or have a talk on how we can optimize your creative workflow, send an email into the Email Juicer! I read and reply to all!