Creative Direction &
Good Stories
I don’t like boring communication, let’s make it fun : )
[beautiful] things that I do, artworks & videos
About me & this website
I spent 11 years in Shanghai, where I co-founded a brand design studio that helped global companies enter China — and helped Chinese brands find their communication soul.
Now I am back to Europe, different place, different challenge but the core stays the same.
I think with colors, test with narrative, and build systems that engage hearts just as much as minds.
Now I’m based in Bozen, Bolzano — designing between wild intuition and sharp strategy. This site is where my personal art experiments meet bold commissions. Welcome to both.
Commercial Work & Selected Clients →
I am continuously developing and optimizing workflows for the use of AI in art and design, even though I present with artistic feel my work, I have plenty of experience in the commercial word, having helped many realities stand out with their branding.
SO don’t be shy, if you want to embark in a design consultancy journey or have a talk on how we can optimize your creative workflow, send an email into the Email Juicer! I read and reply to all!